Pretty Fly For Shopify - Jeremy Horowitz

While after-sale offers are a fantastic way to bring customers back for one last offer, what can an e-commerce or Shopify store owner do to increase the average order value from their consumers before they leave in the first place? According to Jeremy Horowitz, inline toss-ins included in your shopping cart flyout may just hold the secret to making that last minute sale.

Easy to program into any e-commerce or Shopify store, cart flyouts are a staple of the larger online shopping services, like Amazon, often simply allowing customers a convenient way to access their shopping cart once they’ve added an item, often by just rolling their mouse over part of the right of their screen. This space however has great untapped potential for additional sales, with just some minor tweaking of the available options. 

1. The toss-in feature; this should be a simple one-step process, either a button to click or a box to check, that doesn’t link the customer away from the page or their shopping cart when activated. Once engaged, it would simply be automatically included in the final subtotal, and rolled into the included original order.
2. The offered item; it should be of relative low cost, both for you to maximize your margin, and for the customer as to entice them to include it without much consideration. The item should be complimentary of their purchase, if possible, either an accessory for their original purchase, or a cross-sell that would benefit their original item, much in the way convenience stores have candy, gum, and magazines by their physical checkouts. The product details and motivating promotional information should be made available on the flyout itself, again to make inquiries easier for the customer, and to remove any extra steps that may slow down, delay or result in the buyer walking away from the offer.

Even if it has as low as a 10% take, with the properly chosen product to include, it can be pure and easy profit, automatically generated every time someone buys a product from your Shopify or  e-commerce store. It also carries a double bonus, as it’s a logistical benefit as well, since it cuts down on shipping to profit ratio, making more money together than it takes to send the items out separately.

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