Text Sells - Jeremy Horowitz
Just because your customer has completed their transaction and left your Shopify or e-commerce store doesn’t mean there isn’t still the opportunity to capitalize on their spending mood or habits. Order Bumps, automated post-purchase SMS or email messages featuring quality products and alluring sales, can see not only a take-rate of 2-5% consistently and immediately, but a 10% to as a much as 40% boost in the Average Order Value across your entire store.
Considered the secret weapon of the e-commerce community, these profit boosters are an easy, reliable, cost-effective and personal way to re-engage with your most valued customers, and are available through our sponsor Omnisend, the all-in-one automation platform.
Order Bumps can come in many shapes, sizes or variations of automated post-purchase offers, though Jeremy suggests the proven one-two punch:
- About 30 minutes to an hour after their last transaction in your store, send your consumer a special, exclusive and limited time offer. Locking the offered product behind hidden page, that can’t be access through any inventory searches on your site, can guarantee the sense of exclusivity and curiosity needed for an unexpected purchase. Limit the availability of this offer by restricting it within a set window of time; Jeremy suggests 4 hours, to create a feeling of urgency while giving enough time for consumers to consider the purchase.
- An hour to 30 minutes before the offer expires, send a followup to your follow-up, reminding them that the offer is set to end soon, or “checking in” to see if they were interested in it, effectively redelivering the product-pitch again.
This simple addition can not only drive enormous growth in sales for your brand and e-commerce store, it will get more bang out of your marketing budget’s buck without any major investment, due to the low Cost of Customer Acquisition of automated and directed SMS and email messages.
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