Double The Offer, Double The Outcome - Jeremy Horowitz
Realistically, while you have a core group of loyal and passionate customers, the majority of those who enjoy your product and share their contact information with you won’t engage with or even open all of the messages you send, no matter what offers they contain. Email offers can often be ignored, forgotten, or caught up in spam filters and never seen at all. Diversifying your methods of contacting your customers, by using both email and SMS automated systems, will not only increase your store’s profitability, but get you closer to your customers, increase the chances that they’ll engage with more of your offers, and more frequently return to take action.
It’s found that 90% of SMS messages are opened within the first 3 minutes after arrival, as unlike email systems SMS channels face little to no spam filtration, leading to a 100% delivery rate, in a medium that consumers are guaranteed to reply more readily to.
How do I get my consumers to enter both their email and the phone number?
To convince customers to agree to being contacted twice over, Jeremy suggests using the 2 For 1 strategy, a compounding special offer system that provides a one time reward to the customer, but continuing reward to you. An example he provides is an initial fantastic offer, like 10% off a purchase when they sign up over email, and a follow up additional smaller percent special offer compounding on the first for their phone number. 50% of customers who are willing to sign up with their email have been found to also be willing to give over their phone number as well, especially when given an additional exclusive offer.
Won’t I just be cannibalizing my own contact list and annoying customers?
The major brands of the world understand that loss is inevitable, and that if you don’t cannibalize your own contact lists when a new method of marketing comes around, someone else will. Staggering your messaging campaigns, such as by using automated messaging programs like our sponsor Omnisend, will avoid customer burn out. What’s more, it’s been found that this one-two punch combination actually accelerates not only the return and purchase rate of consumers, but also the chances they will open any messages or offer you send them, regardless of the method, improving your profitability, exposure and brand relationship overall.
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