Women's Razors, Pinterest, and Reviews

In this episode, I review  All Girl Shave Club, share how they can tap into Pinterest, and dig deeper into sharing reviews across products.

All Girl Shave Club - Pitstop 

Fast Fix - Remove the text. There is a lot going on here and a lot to read. Hire a copywriter to reduce, but great usecase for Shogun A/B testing. Same with the menu "her first shave".
Expert Insight - Remove the secured and trusted checkout on the product page move to the bottom.
Free Money - Mom and daughter shaving kits. You sell twice as many handles, have a sticky product, and reduce your shipping costs.

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Pinterest is great if you're customers skew female. You get great reach and organic traffic.

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Review sharing - when creating bundles or taking reviews from marketplaces like Amazon, disclose where they came from, but use them to increase conversion rates.

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Follow on Twitter  @walkerlucas

Mentioned in this episode:

Triple Whale - Whale Mail