Operations and Logistics of a Functional Food Brand - With Leonie Lynch Juspy
Operations and logistics are hard and only getting harder with each day counting down to BFCM. Leonie Lynch is back to share some of her struggles with setting up logistics for a perishable product, so you don't have to struggle.
- 2:00 Give your product as much shelf life as possible. The first product was a ready to drink product that needed to be chilled in storage. It also had a 30 day shelf life. After this, they reformulated the drink to a powder. Now they can ship around the world.
- 4:22 By partnering with Shipbob, they're able to expand to other countries and grow in marketplaces like Amazon and Walmart.
- 7:02 What does a modern 3PL look like? A dashboard showing all your orders in one place, and offering better customer experiences.
- 9:01 If you're switching between categories like food or food supplements, you may have to blend how you're perceived. This can impact packaging requirements and taxes. It's much cheaper to decide before you do a large packaging run.
Pitstop is proudly sponsored by:
P.S. If you're wondering how Leonie was able to get back 50% of her time, check out this case study from Shipbob.
Mentioned in this episode:
Triple Whale - Whale Mail
