Audio vs Visual Product Marketing with With Leonie Lynch Juspy'
Juspy founder, Leonie Lynch shares how her background, including a PHD in visual marketing helped her come up with her packaging.
- 1:30 Juspy wants consumers to be able to have their cake and eat it too. Because it's a product that's good for you, and tastes good, it needs to be visually appealing too.
- 2:45 Before starting Juspy, Leonie did a PHD in visual marketing. Her children joke that she's not a real doctor, but a brain doctor. This comes through in the product through communicating with visual literacy. While the packaging isn't the same giant abstract canvas she's uses what she learned in visual literacy to communicate with her customers.
- 5:30 In crowded markets, you need a differentiator to stand out and connect with your customers. For Juspy, this meant creating a visual brand customers identified with.
- 8:35 After listening to their customers, they started creating Spotify playlists for their customers who were reading the blog. It gives insight into the founder, and helps customers use more product. It also is a way to connect with influencers and match music at festivals or events. It's also a way to connect with customers without trying to sell someone to something.
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P.S. If you're wondering how Leonie was able to get back 50% of her time, check out this case study from Shipbob.
Mentioned in this episode:
Triple Whale - Whale Mail
