Keeping up with Demand - Andrea Lisbona at Touchland

Touchland is a premium hand sanitizer, think Apple or Nespresso, but for your hands. No more smelling like a distillery.

After doing 700 orders a day during the pandemic, Touchland CEO and Founder Andrea Lisbona shares some of her numbers behind her growth.

Getting started in ecommerce early through Kickstarter, and launching in the US in 2018, 

2:30 Give customers options to increase AOV. By focusing on scents, touchland is able to sell more units as customers like to wear different fragrances. If you sell different flavors or scents, make sure to 

4:53 The biggest challenge Andrea faces is keeping up with demand. Which is a great product, but like she says, brand is built in a lifetime, but lost in a minute. Balancing out of stock with customer demand.

7:01 Focused on customer service has always been a part of their strategy. From cancelling pre-orders on their launch to letting customers know their orders will be a while before shipping out. 

8:54 Expanding into the US market can always be tricky. US customers are keen to try new things, but you have to meet their expectations.

Sponsors

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Mentioned in this episode:

Triple Whale - Whale Mail