BFCM Public Relations and Logistics with Andrea Lisbona of Touchland

Logistics is hard any time of the year, but this year in particular is difficult to gauge inventory and timing. 

Prepping for Q4 and BFCM.

2:06 Know Your Inventory Avoiding sell outs too early and knowing how your product will sell. For Touchland, new scents are easy ways to get PR and sell bundles, particularly as stocking stuffer ideas. Use last year's sales.

3:36 Strategies for PR Editors don't want to take a risk on an unknown brand, leverage your social proof and customers to lower the risk of being featured. PR also increases authority and credibility, making your paid advertising more effective.

6:17 Logistics Planning Believe it or not, weather can have a big impact on business, with things like late hurricanes having a bigger impact than you think, you need to think of the absolute worst case scenario. You need to have not just plan A and B, but C,D,E, etc as well.

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Mentioned in this episode:

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