Juliana Jackson's Steps To Increasing Customer Lifetime Value
A happy, satisfied customer is a returning customer. Juliana Jackson has defined 8 steps to increase customer lifetime value success, for small start ups to midsize companies, and shares the first four with Lucas and Pitstop.
- Monitor what matters; customer retention, net promoter score, customer effort score, orders per customer and recency
- Change the way your company defines success. An internally aligned and united vision provides consistent, quality service, increasing CLTV
- Find your ideal customers. Recency, frequency, and monetary (RFM) segmentation analysis can help you identify your most valued customers.
- Identify your top and toxic products. Removing toxic products and optimizing your inventory will reduce low-value customers and encourage high-value customers.
Our Sponsors
Omnisend - Shogun - ShipBob - Gorgias
Mentioned in this episode:
Triple Whale - Whale Mail
