Create Winning Customer Experiences with Matt Mullenax
Enter to win Huron products here.
- 1:30 What were your customers doing before they found you? What products did they like, and how did they like to buy? It will give you all kinds of insights. Most people are willing to help when you show them under the hood because it helps them scratch an entrepreneurial itch. When you show them under the hood, and be proactive with your customer support it enhances everything from product or branding pipeline to the copy to use in your ads.
- 4:50 Take care fo your best customers. Some DTC customers will order wholesale volumes. This is the time to do things that don’t scale and treat them to things like bagels from their favourite place or a birthday cake. They might not scale, but they also don’t cost that much either.
- 9:20 Your perspective is only one. There will always be elements of what you think that are just wrong. You might have the best looking PDP in the world, but some customers will just add to cart from the collections page. Your website is your one store, if you don’t remerchandise your site will go stale.
- 12:00 Tools without technique is nothing. As we approach an automated world, a little bit counterintuitive, the more manual effort around things get over indexed when it comes to exposure. A balance of work and technology is the key to over indexing success.
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Mentioned in this episode:
Triple Whale - Whale Mail
