Shopify On-Site SEO - Ben Golden
On-Page SEO is the first line of attack for any successful strategy to gain and hold Google's attention. The easier you make it for their web-crawlers to accurately find your content the more traffic they'll send you.
Here are Ben's top 5 take-aways for On-Site SEO
- 1:42 Keyword Mapping. If you don't know what you want, you'll never get it. Identify & define the target keywords for your specialization, and make sure you have at least 1 on every page of your site . Have a blueprint of what keywords you want to rank for on Google, and apply them across your store.
- 3:06 Optimizing Meta-Titles. It may seem obvious, but the main title of any page affects its SEO performance. Unless otherwise changed in the meta-title options, the title you and your customers read is also what Google reads, so make sure if your main title isn't using a target keyword, that it at least gets included in the meta-title.
- 4:16 Missing & Multiple H1 Tags. The frequently forgotten, user-targeted third part of SEO keyword optimization, the H1 or 'First Header' tags are an important part of how Google tells what you're trying to push. Make sure you include one (and only one, too many confuse Google) target keyword in every unique H1 tag.
- 6:50 Using H2, H3, H4 Tags To Break-Up Content Pieces. Not just a way to break up how your content looks on a page, H2, H3 and H4 tags allow you to add specialization to your target keywords, helping Google find your perfect niche audience faster
- 7:55 Content On Collection & Product pages (Shortly AI). Google will always prioritize a page that has either more content or better targeted content than the next competing page. Fill your pages with content asap to drive as much traffic as possible. If writing isn't your forte or you're in a rush, use a content AI writer like Shoply
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