Replay: Tackling Technical SEO Tactics - Ben Golden
'Optimizing your Technical SEO' may sound like a big, scary and expensive process, with with a little help from a few handy apps, it's no more than another step towards your traffic goals.
Here are Ben's top 5 take-aways for Technical SEO
- 1:22 Product Schema. Google doesn't treat all search results the same, and presents them to users with clearly market favourites. Those golden-starred front-runners in the search response are using a piece of code that's available to you, usually through your review app, that syncs the product reviews in your shop with Google. Once installed, you can expect to see results within days.
- 3:20 Broken Internal & External Links. If Google can't follow a link into, around or out of your store, then it's not going to include any of the affected pages in search results. Use a broken-link-checker app frequently to make sure your links are active, internally & externally.
- 5:28 Orphaned Pages. No blog post or content should stand alone, and if Google can't find a way to a page on your site, it will never get traffic. Be sure that every page is linked to at least 5 other pages on your site, either with related links in the content or standard links to shop sections
- 6:34 Broken JS Code. The bane of many merchants, broken JS code are parts of old apps and features still left in your shop's site that can cause endless errors for you and your users, and disrupt Google's web crawlers. Make sure all previous apps have always been properly uninstalled and fully removed with an online scanner.
- 8:05 Links To MyShopify.com URL. Every Shopify store gets an initial MyShopify.com URL that hosts your content until you've purchased and set up your final brand URL, and often these will be used to link pages together when building a site. Make sure after you're done that you relink all of these back to your brand URL, or MyShopify.com will eat your traffic.
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