How do you build (and define) a brand marketing strategy? Alexa Kilroy

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Head of brand at Triple Whale, Alexa Kilroy is a long time ecom pro, currently building the personality and brand of one of the biggest DTC data solutions in the industry. Training the “whale” to scale. Find her on Twitter.

• Brand is how someone perceives your company. It goes through the product and the language used in the software, to how the customers 
• Working on project based sprints to keep everything aligned vs being reactive.
• Building out a brand personality around a product that doesn’t have a lot of animation around it.
• Data driven approach to brand building, and the power of talking to customers.

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail