Don't use size 9 text in your BFCM emails!

Pitstop is presented by Triple Whale. Check out their new product, Fin Hub.

Want more? Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.

Sarah and Danavir break down this BFCM. Learn from the mistakes others have made so you don't burn cash!

• Very dark email 
• BFCM shoppers are price sensitive now, they’re expecting discounts 
• Put the offer at the top if it’s a sales email
• Critical mistake the copy looks like fine print 
• Weak headlines 
• Sales Product Display page put into the email.
• Minimal social proof at the bottom 
• Subject line has a bad typo

Pitstop is hosted by Sarah Levinger. Find her on Twitter, or get in touch at HG Performance Creative.

Mentioned in this episode:

Triple Whale - Whale Mail