Next Level Personal Service - Sylvester Louis Castillo

You may be ready to connect with your customers via SMS, says Beardbrand's Sly Castillo, but does your store or site reflect that?

Are you really offering the most you can for your membership program?

The best way to turn visitors into subscribers is to make the choice and process as easy and enticing as possible. Promote your opt-in text membership as frequently as you can without overstating your case. Have your SMS number, and the basic steps for subscribing and cancelling, clearly posted on your most active pages. Link the promo, banner or copy the number appears in to a page that clearly details membership benefits and agreements.

Much more important though, is to not be satisfied at just wooing customers with membership features, such as special offers, tips & tricks, in-depth tutorials or sneak peaks of new products and services. 

Design a membership experience that is beyond your customer's expectation 

• Make every membership engagement post sign-up personal, casually-intimate and as one-on-one as possible to ensure memorable and lasting connections
• Offer a place for your customers to belong, a way for them to bond with each other through your brand and products, and let them feel apart of your success

Invest the time and attention and turn your SMS membership strategy into more than just another brand account for customers to sign up to. Make it a value added factor not just for their shopping experience but for their lives, and they will return again and again.

If you'd like to check out Beardbrand's SMS membership and talk to Sylvester, just text STYLE 512-879-3297

Our Sponsors

Omnisend - Shogun - ShipBob - Gorgias

Mentioned in this episode:

Triple Whale - Whale Mail