Launching Public - SOW Good Founder Claudia Goldfarb

What does it look like when you launch your business going public?

This episode of Pitstop is presented by Mesa.

In this episode of Pitstop, Claudia and I talk about

• Finding opportunity to help others, in this case it was Claudia seeing empty grocery store shelves in the pandemic. She used her experience from the pet food industry to
• Launching as a publicly traded company by merging with another company allowed them to combine resources and assets to bring better products to market.
• Don't let your fear get in the way of opportunity when it comes to financing. You can get amazing mentors as a new company.
• The more mentors your can bring to your table with different viewpoints saves you so much heartache down the road
• If you are a publicly traded company it will be expensive, you may need to allocated $600K - $1M in annual costs for being public.
• Infrastructure and short cuts can come back to bite you in the butt if you don't have a plan.
• Want to see how clean a restaurant is? Check the staff bathrooms.

Mentioned in this episode:

Triple Whale - Whale Mail