Large Brands vs Small Brands on Amazon - Harry Wolansky

Biggest levers to increase conversion

• Delivery speed, use WFS or 3PL if you cannot fulfil 2 day
  • Large brands may be able to do this
• Content: listing quality must be 95% or better; Pro Seller Badge
• Price

Large brands: household names already being searched for and may be in store (PUT/SFS opportunities)

• Pick up in store

Small brands: private label - need to get to the first page, have strong content, good reviews, and good prices. The premium brands don’t always jive on walmart.

• Get on Walmart - either you’ll sell your products or some 3rd party will. First mover advantage

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