How this Bone Broth company uses referral marketing to stop lighting money on fire

Referral Marketing isn't just for real estate agents and lawyers they're for direct to consumer brands.

• Lower your customer acquisition cost
• Increase the number of "the right" customers.
• Make it easy by custom writing forwardable emails and text messages, and giving them something to make it worth while.
• What should your budget be for a referral customer? Look at your CAC through traditional advertising channels and cut that in half.
• Giving people a sense of involvement is a great strategy
• Where do you place the messaging? Post purchase emails as a P.S. statement highlighting an aspirational number gives people something to strive too.
• Customers aren't another marketing channel. If they're going to

Mentioned in this episode:

Triple Whale - Whale Mail