From Internal Linking To Search Engine Exceptionalism - Steve Toth
When empowering your webpage, Shopify or other e-commerce store to optimize and improve your search engine appearances and ranking, there are specific questions you have to ask yourself concerning anything you include on your pages:
- How do I create the best experience for my webspace visitors?
- Am I showing the right products?
- How am I showing the right products?
- Am I showing a guide how to use this product?
- Am I giving the customer all the information they need to know to make them stay interested and stay on your site?
Any action taken should be to enrich the experience of any visitors to your site, lead them to further engage your brand, and increase your visibility during web searches, and internal linking is the key to making your pages work double time. Internal linking often takes two forms:
- Include frequent links to other products they may be interested in
- Include links to information content, such as how to guides, blog articles, and experience videos related to the products they are viewing and have viewed
Both kinds of internal linking will help Google and other search engines index the entirety of your product pages and content, while introducing more sources of engagement from potential customers. Internal linking is also key to shifting traffic from one active link to other less active pages, to increase traffic overall, and avoiding orphaning any pages, that is losing them to inactivity due to a lack of traffic drawn its way. Last but not least, it makes navigating your site and easier and more comfortable experience overall, giving users multiple options to engage with products and content.
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