Clean-Up With Email Campaigns- Dustin Riechmann
While every Shopify store owner loves to see their email subscriptions grow higher and higher, if you're not getting as much as you can out of each member, you're wasting money chasing ghosts.
With Dustin's "Clean-Up" email campaigns, you can breathe some new life back into those phantom leads, and raise your sales along with their spirits.
1:48 "What is a 'Clean-Up' email campaign?"
The 'Clean-Up' is a special email campaign sent at the end of each month. These emails include offers that are only sent to new email subscribers who had joined that month, but have not purchase anything yet.
This last-chance engagement allows you to pull out some tricks you have not yet tried to get a sale, or might be reluctant to offer to a larger consumer base.
- 2:25 Re-entice the would-be customer with any offers they may have missed during the month
- 3:10 Provide special and exclusive discount without your entire list seeing or expecting the same discount
- 3:30 Attempt to build a relationship that had previously stalled by empathizing with them personally
- 4:15 Avoid publicly overdoing sales by offering discounts only to those who haven't taken advantage of previous sales
This campaign model can also be rehashed as a laddered discount campaign, sent only to your older and even less active cold leads/customers. 5:55 Running a "Reactivation Campaigns" once a quarter will help you keep your lists fresh and healthy, and bring in any lost customers from the cold.
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