Being the Influencer, and launching a brand with influencers - Ryan Beauchesne and Crusoe

Before working with influencers with his product Doggo Ramps, Ryan did his fair share of band deals. Here's what he's learned as an influencer, and a brand

• 1:00 Great brand partnerships that make everyone happy is the goal. Ryan has been on both sides of the deal. As an influencer, it’s important to work with brands that you’re proud to promote. The biggest deal Ryan’s ever been presented with he turned down!
• You need to remember when you’re pitching if you tarnish your influence, nobody will take what you say seriously.
• 3:45 When working with a brand, reach out and see if they work directly or with an agency for any brand deals. They may be able to bring you a better brand deal than you originally though.
• 5:00 The brand deals don’t have to be a direct product you’d use, but need to make sense. When Heinz was promoting their Super Bowl commercial, Crusoe was a brand ambassador for this campaign.
• 7:00 Influencers go beyond Instagram and maybe Tik Tok, work with creators to know where their community will be most engaged.
• 8:00 Ryan talks how he got started with the Doggo Ramp
• 9:20 Working as an influencer set Ryan up as a brand to work with influencers. They’re still a smaller brand so they aren’t paying top dollar influencers. The best influencers are not too big or too small, and also representative of the brands you want to reach. Ryan loves when brands reach out to him proactively.

Mentioned in this episode:

Triple Whale - Whale Mail